VANCOUVER, BC, Jan. 14, 2021 – ESE Entertainment Inc. (TSXV: ESE) (OTCQB: ENTEF) (the “Company” or “ESE“) is pleased to announce that KIA Poland has officially entered the world of gaming with an ESE production called Wejdź Do Gry (“Enter the Game“). Through Enter the Game, ESE incorporated the the new KIA Stinger GT into the popular videogame Assetto Corsa. After three preliminary rounds and a final race, Dominik Blajer was crowned as champion. All races were broadcasted live on the KIA Motors Poland Facebook account.
This was the third big simulation racing (simracing) project for ESE, after the PKN Orlen (Orlen Stay & Play) and Porsche Poland (Porsche Sprint Challenge) esports events produced by ESE. Simracing is one of the fastest growing esports segments in the world. Out of ESE’s three simracing initiatives, Enter the Game was the largest campaign in terms of reach and media promotion for simracing in Poland.
ESE worked closely with Next Level Agency and Ragnar Simulators on Enter the Game. Next Level Agency acted as ESE’s creative content creator, carrying out consumer activation and social media communication. Ragnar Simulator organized the cycle of online events and internet broadcast of the competition. ESE was responsible for digital creation, production of video spots and coordinating the program. The production included eight top European simracers.
“Enter the Game allowed us to implement a new way to communicate with our brand and customers. Premiering the new KIA Stinger GT in one of the most popular racing games showcased our entry into a new era for both Kia Poland and for the Polish automotive industry, stated Grzegorz Leśniczek, Marketing Manager for KIA Motors Poland.
“The KIA Stinger Assetto Corsa premiere was a trail blazing project for brands that are interested in non-standard communication with consumers”, stated Maciej Boroń, Managing Director of Next Level Agency.
“The Enter the Game project was an interesting experience for us, since it had lifestyle flavor. Our ability to enable testing of the KIA Stinger possible before the car is physically available in showrooms activated many simracing influencers”, stated Radek Turek, CEO of Ragnar Simulator.
“Enter the Game was the first of its kind for KIA Motors Poland and we are proud to have brought it to market. ESE has now organized a variety of projects featuring not only European simracers but also famous European drivers such as F1 star Robert Kubica and Jakub Przygoński. We believe more automotive brands will be leveraging gaming and simracing as a way to engage with the Gen Z demographic,” commented Michał Mango, Head of Strategy of the ESE.
About ESE
ESE is a Europe based entertainment and technology company focused on gaming, particularly on esports. ESE consists of multiple assets and world-class operators in the gaming and esports industries. Capabilities include but are not limited to: physical infrastructure, broadcasting, global distribution for gaming and esports-related content, advertising, sponsorship support, and a growing esport team franchise. ESE is focused on bridging Europe, Asia and North America. | www.ese.gg
Forward-Looking Statements
This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to ESE’s belief that more automotive brands will be leveraging gaming and simracing as a way to engage with the gen z demographic. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.
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