Inuvo, Inc. (AMEX: INUV) CEO Interview

Inuvo, Inc.
CEO: Richard Howe

One billion dollars!

That’s the amount of business-to-consumer advertising transactions we facilitate each year by fusing our online technology and marketing services. Our solutions help advertisers acquire customers either on a pay-per-click, pay-per-lead or pay-per-sale basis.

The Inuvo Platform is the data hub for all of our transactions, products and services. This solution gives advertisers the power to create and manage their own campaigns and provides web publishers with more effective ways to monetize their advertising inventory. In addition, strategic partners and web developers may customize their implementation and services through an application-programming interface (“API”).

We make our products smarter by learning from data.

An important component of our business is the data produced by our advertisers and publishers. This is where we see which products convert and which websites attract viewers. This business intelligence helps us improve both the detection of fraudulent transactions and the response rates across all of our marketing channels.

Inuvo is committed to providing only the best quality traffic to our customers. We are constantly improving our products with enhancements, such as proven click-fraud technology which eliminates bad traffic, transaction flagging within the Inuvo Platform to quickly evaluate questionable conversions, and targeting of advertisements based on behavioral information.

Innovate isn’t just part of our name, it’s what we do.

We use the Inuvo Platform as a foundation to provide additional monetization opportunities to our customers. In addition to the transactions that take place through the Inuvo Platform and our various web properties, we have developed applications which allow our customers to customize and expand their website user experience with useful services such as local business search, comparison shopping and customer “deals.” All of these services help our customers deliver a customized user experience which, in turn, drives transactions.

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