A brand is a powerful thing. It’s why Ford’s F-150 is synonymous with the pickup truck. It’s why Coke is a household name and waiters and waitresses the world over have to ask, “Is Pepsi okay?”
Marijuana itself has a sort of “brand,” and it carries a lot of baggage. It still conjures up images of Cheech and Chong, Willie Nelson, long hair and Woodstock for some.
But many Americans are beginning to look at cannabis in a different light.