A multiyear turnaround plan launched by Chief Executive Steve Easterbrook three years ago, has brought menu changes, new technology to stores and restaurant upgrades to drive more traffic. High-margin “gourmet” burgers which offer fresh and more expensive ingredients, costing $6 or $7 a time compared to the chain’s $1 to $3 value options, raised the overall average U.S. check value. Sales at McDonald’s U.S. restaurants rose 2.9 percent, topping analysts expectations of 2.7 percent, according to Thomson Reuters I/B/E/S. …read more
Source:: Yahoo Finance
