Firing fake pineapples, Pernod uses ‘influencers’ to drive sales

LONDON/CANNES, France (Reuters) – This spring, Pernod Ricard’s Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.

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Source:: Reuters – Business News