Ford executive says baby offroader in product pipeline

The new model, which will share parts with the Focus and Escape, will feature “offroad positioning and imagery” and will carry a premium price, according to Hau Thai-Tang, executive vice president of product development and purchasing. The vehicle, as yet unnamed, is an all-new model with a design intended to recall Ford’s classic mid-1960s Bronco offroader, according to a source familiar with the company’s plans. Thai-Tang cited the vehicle as an example of how the U.S. automaker is changing its product development process to use more flexible vehicle architectures, increase parts commonality and speed new products to market …read more

Source:: Yahoo Finance

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