The controversy surrounding Nike Inc.’s new Colin Kaepernick ad can’t be a surprise to the sportswear company. In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. What’s more, he said, the move sends a strong signal to their current roster of athletes and positions Nike as a savvy risk-taker. …read more
Source:: Yahoo Finance
