Nike Inc.’s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick. The latest estimates put the value of the media exposure from the campaign at more than $163 million, according to Apex Marketing Group — almost four times the $43 million tallied in the first 24 hours since the ad debuted. Nike’s stock was up as much as .94 percent Thursday as of 10:13 in New York. …read more
Source:: Yahoo Finance
