The event further establishes LALPINA CBD’s connection to professional athletes as the Company looks to penetrate the $30 billion US fitness market
PLAYA VISTA, Apr 25, 2019 – American Premium Water Corporation(OTC: HIPH) announces that it will be sponsoring an NFL Draft watch party in New York, NY hosted by Le’Veon Bell, the All-Pro Running Back of the New York Jets. Other current and former NFL players will be in attendance, including LALPINA and Gents brand ambassador Jack Brewer.
American Premium CEO Ryan Fishoff, commented, “I am excited to have Gents and LALPINA CBD featured at the NFL Draft Watch party tonight. This event further establishes them as premium brands in the marketplace. It also is a demonstration of the marketing firepower that the Company has at its disposal. We had a successful event at the Superbowl; my view is that we are just scratching the surface generating exposure from football related events. It is clear from my conversations with current and former athletes that CBD is a desirable product that helps assist them with recovery and relaxation. Athlete engagement, testimonials, and integration will be an integral part of the Company’s marketing efforts, especially on social media. Having a presence at an event like this allows the Company to get exposure for the brand while creating content that will generate recognition and education for the consumer about the benefits of CBD. Professional sports bridges to the fitness market, a segment the Company is targeting as part of its overall distribution strategy. These events provide the opportunity to cement the brands as market front runners for CBD infused beverages and products to a wider audience in the lifestyle and fitness segments.”
The event will take place at Savage at Pomona NYC (www.pomonanyc.com), 8 West 58 [th] Street, New York, NY starting at 5pm. Ambassador Jack Brewer was instrumental in setting up this event, and will be leading the Company’s athlete engagement and activation efforts going forward for live events and social media. The Company will begin rolling out testimonials about the products in the next few weeks. This part of its broader strategy to target the fitness market, which according to Statistica research, is sized at $30 billion in the US, and is rapidly evolving to embrace CBD infused products as an integral part of modern health regimens.
About American Premium Water Corp.
American Premium Water HIPH, -6.67% is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen and Nano technologies paired with cannabidiol (CBD) to treat health disorders and enhance quality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptive blockchain technologies to expand the retail footprint. The company’s portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), Gents (www.gentsco.com), Vanexxe (www.vanexxe.com), plant + body essentials (www.plantbodyessentials.com), Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company’s business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database.
This press release is issued on behalf of the Board of Directors of American Premium Water Corporation.