Profit From Marijuana's Makeover

By James Hires A brand is a powerful thing. It’s why Ford’s F-150 is synonymous with the pickup truck. It’s why Coke is a household name and waiters and waitresses the world over have to ask, “Is Pepsi okay?”

Marijuana itself has a sort of “brand,” and it carries a lot of baggage. It still conjures up images of Cheech and Chong, Willie Nelson, long hair and Woodstock for some.

But many Americans are beginning to look at cannabis in a different light.

As today’s chart shows, a majority of Democrats, Independents and Republicans support cannabis legalization. And that says a lot when all three of …read more

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