China’s Role in Shaping Consumer Industries

By James Hires Volkswagen (OTC: VWAGY) and Toyota (NYSE: TM) have been in a race for the title of world’s largest automaker since 2015. But based on last year’s sales figures, Germany’s automotive giant is pulling ahead of its Japanese rival.

But how? Toyota is the most valuable brand in the auto industry (the Corolla is the best-selling car of all time).

The answer is China, the world’s largest auto market. Volkswagen has taken advantage of this burgeoning market, while Toyota has largely ignored it.

Chinese consumers make up 30% of new car buyers worldwide. Although sales dipped last year, China’s appetite for new cars continues …read more