Three Ways Tiny Startups Can Beat Amazon

By Andy Gordon In between all the eating and drinking (I make no apology!) I did with family and friends this weekend, I squeezed in a couple of sets of tennis. And I noticed my tennis partner had a new pair of sneakers.
“Nice sneakers,” I commented.
“I got ‘em at a great price,” my partner said. “I tried them on at a discount store at the mall, then bought them on Amazon for 20% cheaper.”
And that is why traditional retail is scuffling, in a nutshell.
Brick-and-mortar stores and e-commerce companies alike are trying to compete with Amazon.
But Amazon’s overwhelming market power begs the question: Is …read more