Global packaged food group Kraft Heinz Co will keep baby food line Plasmon and plans to leverage its ‘Made in Italy’ credentials to expand the brand abroad, Kraft Heinz Co’s general manager for Italy said. Earlier this year, the maker of Heinz ketchup explored the possibility of selling Italy-based Plasmon and other labels, as it grappled with write-downs for some of its brands and an investigation into its accounting policies. A review has brought a change in strategy for Kraft Heinz Italia’s $210-million-revenue baby food business, which comprises Plasmon and smaller labels Nipiol, Cuore di Natura and Dieterba. …read more
Source:: Yahoo Finance
