Ralph Lauren, like other high-end fashion companies from New York, Paris and Milan, has been expanding in China, where a weakening yuan currency has pushed more wealthy domestic consumers to splurge at home rather than while travelling abroad. Chief Financial Officer Jane Nielsen said on a post-earnings call that revenue from Asia, which rose 4%, was driven by the company’s online business expansion, store openings and marketing initiatives featuring local celebrities. A marketing strategy focused on Instagram and new pop-culture-based apparel, including a collection celebrating the 25th anniversary of the hit TV show “Friends”, have also helped Ralph …read more
Source:: Yahoo Finance
