WhatsApp adds shopping catalog feature, courting e-commerce

Facebook Inc on Thursday launched a catalog feature for its WhatsApp messaging app, it said in a blog post, building out the service’s e-commerce tools as it moves slowly toward monetizing the app it bought in 2014 for $19 billion. Facebook has been trying to boost revenue from higher-growth units like Instagram and Whatsapp, which has 1.5 billion users. The move comes after Facebook added a shopping feature to Instagram in March that lets users click a “checkout” option on items tagged for sale and pay for them directly within the app. …read more

Source:: Yahoo Finance

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