Focus – Beyond Meat vs Zhenmeat: The battle for China's meatless market

BEIJING/SHANGHAI (Reuters) – U.S. plant-based “meat” makers targeting China like Impossible Foods and Beyond Meat Inc will need to battle homegrown rivals which are developing local favourites such as dumplings and mooncakes to nab a share of the lucrative market. China’s meat substitute industry has seen a surge in interest in recent months, with startups, traditional food businesses and investors betting trend-loving Chinese consumers will take to plant-based protein like their U.S. counterparts. A devastating pig disease and bruising Sino-U.S. trade war that have combined to push up meat prices are also playing a role. …read more

Source:: Yahoo Finance

      

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