(Bloomberg) — Were the shattered windows during Tesla Inc.’s Cybertruck reveal a brilliant viral marketing strategy, or a major screw-up that caught the electric automaker by surprise?“We threw the same steel ball at same window several times right before event and didn’t even scratch the glass,” Chief Executive Officer Elon Musk claimed in a Friday afternoon tweet.In a demonstration of the truck’s toughness late Thursday, long-time Tesla lead designer Franz von Holzhausen wasn’t able to dent the door by whacking it with a mallet. But when he threw a metallic ball at the Cybertruck’s driver side front window, it shattered.The …read more
Source:: Yahoo Finance
