Popeyes Viral Chicken Sandwiches Offer an Investing Lesson

By Brian M. Reiser Popeyes’ new chicken sandwich went viral in August and prompted the “Chicken Wars.” This battle was fought between the fast food purveyor of fried chicken. Popeyes, and its competitors in the chicken sandwich space, Chick-fil-A and perpetual Twitter heavyweight-champion Wendy’s (Nasdaq: WEN). The viral sensation can offer some powerful investing lessons for the savvy stock trader.

Contrarian investing is the investment strategy that involves going against the Wall Street herd mentality. When everyone else zigs, the contrarian investor zags. When the crowd goes left, the contrarian goes right. And when the masses are buying like it’s a Macy’s “One Day Sale” …read more

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