Premier League soccer club Manchester United have agreed a partnership deal with Alibaba which will see the Chinese e-commerce giant provide club content on its online video company Youku.com and develop a future store on the company’s business-to-consumer platform Tmall.com. The deal is the latest move by United to engage with the Chinese market following the launch of a Chinese language app and plans for “experience centres” across the country. “We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of …read more
Source:: Yahoo Finance
