Nestle Adds Plant-Based Sausages to Menu Amid Faux Meat Race

(Bloomberg) — Nestle SA is introducing faux sausages to its meat-substitute lineup as competition for imitation meat spreads beyond burgers.The KitKat maker will start selling a pea protein-based sausage in the U.S. and a soy-based version in Europe this spring, the company said.The Swiss food giant joins rivals Impossible Foods Inc. and Beyond Meat Inc. in a race to offer plant-based meat alternatives after demand for vegan burgers exploded.“The burger was what you would call in the tech industry the killer app — it got the whole plant-based trend running,” Chief Executive Officer Mark Schneider said at a media event …read more

Source:: Yahoo Finance

      

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