SmileDirect Will Start Selling Its Aligners to Orthodontists

(Bloomberg) — SmileDirectClub Inc. will start selling its teeth-straightening products to dentists and orthodontists, putting it in direct competition with one-time partner Align Technology Inc.’s Invisalign.A supply pact with Align that limited SmileDirectClub to selling its products only online and in retail shops expired at the end of 2019, the Nashville, Tennessee-based company said in a statement announcing the move Tuesday.“With our agreement with Align Technology now expired, we are no longer obligated to stay in the direct-to-consumer channel,” SmileDirectClub co-founder Alex Fenkell said in the statement. “We’re excited to expand our offering.”Shares of the company gained as much as …read more

Source:: Yahoo Finance