The impact of the global pandemic on social media has been more nuanced than on other sectors. On the one hand, engagement has increased on platforms on account of the shelter in place measures. But the uptick in engagement has been offset by reduced flow from the platforms’ main revenue source – advertising. Ad budgets have been slashed amid the economic uncertainty. But if any company can withstand the impact, argues Wedbush analyst Michael Pachter, it is the king of social media Facebook (FB).Yet, ahead of the release of Facebook’s anticipated quarterly statement next Wednesday, the analyst concedes the drop …read more
Source:: Yahoo Finance
