Since the onset of COVID-19, social media platforms have been at the center of a tug of war between an uptick in user engagement and ad spend reductions. The problem, though, is that usage engagement is all fine and dandy, but these platforms’ revenue streams are mostly from advertising.Twitter (TWTR) is no different. The social networking site was early to recognize the issue of lower ad spend when it withdrew its previous guidance in March.Wedbush analyst Michael Pachter is “anticipating results in-line with revised commentary,” when Twitter reports Q1 earnings on Thursday, April 30.The analyst believes that, at the midpoint, …read more
Source:: Yahoo Finance
