By David Fessler I spent 25 years selling electronic test equipment to AT&T. I did very well and ended up retiring at 47.
At that job, I quickly learned to pay attention to my competition. After all, many competing companies had veteran salespeople hawking equipment that rivaled my own.
One of my favorite quotes about this subject is from Henry Ford. He once said, “Competition whose motive is merely to compete, to drive some other fellow out, never carries very far. The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the …read more
