(Bloomberg) — Spotify Technology SA shares surged Friday, with the stock moving further into record territory after a pair of analysts said the company’s move into podcasts makes them even more bullish.The company recently announced a number of high-profile podcasts deals, including with Joe Rogan and DC Comics. There’s reportedly also a pact with Kim Kardashian West.“We not only see attractive monetization potential” from these deals, but they could lead to “future leverage to premium subscription pricing and label negotiations,” wrote Rosenblatt Securities analyst Mark Zgutowicz. The podcasts “present attractive leverage characteristics to users and revenue,” he added, raising his …read more
Source:: Yahoo Finance
