(Bloomberg) — Leave it to power couple “Kimye” to revive a pair of tired U.S. companies.Kim Kardashian West and Kanye West, whose 2014 wedding created a celebrity powerhouse of influence, have each inked major deals in the past several days to grow their mass-market presence and snag a share of the average American shopper’s wallet.Coty Inc., owner of Max Factor and Covergirl, agreed on Monday to buy a 20% stake in Kardashian West’s beauty business for $200 million to develop skin, hair and nail products under the reality TV star’s brand. The news comes just days after her husband announced …read more
Source:: Yahoo Finance
