On Monday, lululemon announced that it is going to acquire at-home fitness startup Mirror for $500 million. Of the acquisition, CEO Calvin McDonald said “it is an exciting opportunity to build upon that vision, enhance [its] digital and interactive capabilities, and deepen [its] roots in the sweatlife.” LULU shares jumped on the news after-hours, while Peloton’s stock came under pressure. Jared Blikre breaks down the details of the merger, and what it means for trends in home workout alternatives. …read more
Source:: Yahoo Finance
