By Matthew Carr In 1962, sociologist E.M. Rogers came up with his “Diffusion of Innovation” theory.
It’s one of the oldest social science theories.
And during the past several decades, it’s provided an extremely profitable blueprint for investors… particularly now.
Rogers’ theory breaks down the technology adoption life cycle into five main segments, ranging from the fringes of the early market to the completely mainstream. As a piece of technology moves through this cycle, it gains more and more market share…
Of course, not every new piece of tech becomes commonplace.
In the nascent stages, a new technology’s growth is driven by innovators and early adopters. These are …read more
