By Nicholas Vardy Robert Cialdini is no ivory tower academic.
Most psychology professors conduct research on college students. But Cialdini bases his work on experiments in the real world of business.
Cialdini spent three undercover years working at used car dealerships, fundraising organizations and telemarketing firms to observe real-life examples of persuasion.
The result was Influence: The Psychology of Persuasion. The book established Cialdini as one of the most influential social psychologists in the world.
You’ll recognize the footprints of Cialdini’s research in almost every sales pitch you come across.
No wonder thousands of salespeople across the world consider Influence their bible.
I consider it among the top 20 …read more
