Competition Surges in the Electric Pickup Truck Market

By David Fessler The pickup truck is as American as apple pie. In 2019, more than 3.1 million were sold in the U.S.
The 2020 leader in light-duty pickup sales is Ford Motor Company‘s (NYSE: F) F-Series. This will likely be its 43rd year as the country’s favorite truck.
But that could all be about to change…
The race is on to grab shares in the all-electric, light-duty pickup truck segment of electric vehicles.
Hummer Brings the Heat
Almost a year ago, Tesla (Nasdaq: TSLA) announced its all-electric Cybertruck. According to Elon Musk, Tesla has received more than 200,000 Cybertruck reservations.
But now other U.S. car companies are …read more

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