David Baszucki, CEO:
“…Long-term the vision for brands is the exact same as games or play experiences, in that we imagine an ecosystem where there are thousands and thousands of these experiences. They are created in concert between brands and possibly creators and developer communities. But just as 16 years ago, gains in play experiences were new on Roblox. This is relatively new for some of them. So there is some touch now in our Investor Day next week, we’ll be sharing the parts of the road-map we’re working on this year to make that as self-service as possible.
And that includes the creation of the way they deal with IP and assets, how they may if they choose to monetize. The high-level vision we have is just as print and just as video have been and continue to be interesting ways for brands to interact with their audience. Immersive is really immersive way for brands to interact with their audience. And as you noted with Vans World, which had over 40 million visits, people who visited Vans World we’re able to wear Vans, go skate boarding, check out the shop, see what new items Vans had for sale. This is a really immersive way for brands to connect with their fans….”