Sports.com at Soccerex Amsterdam
FORT WORTH, Texas, May 20, 2025 — Lottery.com Inc. (NASDAQ: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company transforming the intersection of gaming, sports and entertainment, is proud to announce its role as Title Sponsor of Soccerex Europe 2025, taking place from May 19–21 at the iconic Johan Cruyff Arena in Amsterdam.
As headline sponsor of this globally recognized football business summit, Lottery.com and its media platform Sports.com will be front and center across the event’s programming, branding, and panel content. With over 800 influential attendees expected—including former players, club owners, league officials, and investors—Soccerex Europe 2025 marks a major stage in Lottery.com’s international growth strategy.
Marc Bircham, Director of Lottery.com and Sports.com, and Tamer Hassan, Director of Lottery.com and renowned actor, will represent the group across two high-impact panel sessions:
Day 1 | May 19 | 2:00–2:45 PM
Panel: The Future of Football Media & Fan Engagement
Stage 1 | Moderated by Mark Lomas
Marc Bircham and Tamer Hassan will share insights into how platforms like Sports.com are driving innovation in fan experiences, immersive content, and club ownership models.
Day 2 | May 20 | Time TBC
Panel: Beyond the Pitch – Prioritizing Player Care & Wellness in Modern Football
Moderated by ESPN Correspondent Cecilia Lagos
Marc Bircham joins a distinguished panel including Betsy Cutler (VP, Wellness & Safeguarding, USL), Anna Pereira (CEO, The Wellness Universe), and Vincent Gouttebarge (Chief Medical Officer, FIFPRO), discussing the increasing responsibility of clubs, leagues, and media to protect player wellbeing on and off the field.
Sports.com branding will be fully integrated across the venue, including:
-
Main screen features during the exclusive VIP Night on the pitch
-
Step-and-repeat media walls and photo zones
-
Event-wide activations, mirroring the success of the brand’s visibility at Soccerex Cairo
“We’re here to lead—not just participate,” said Marc Bircham. “From immersive fan experiences to meaningful conversations around player care, Sports.com is establishing itself as a progressive force in football.”
“I’m honored to represent Sports.com at such a prestigious event,” said Tamer Hassan, Director at Lottery.com and acclaimed actor. “Soccerex brings together the best minds in global football, and I’m proud to contribute to conversations that are shaping the future of the game—both on and off the pitch. Sports.com is building something truly special, and it’s a privilege to be part of that journey.”
A stellar lineup of football legends—including Mikaël Silvestre, Ronald de Boer, Dani, Emerson Boyce, Gabriel Heinze, and others—will also be in attendance, adding to the event’s prestige.
Alongside Lottery.com, other event sponsors include KNVB, La Liga, Minute Media, Special Olympics, SofaScore, Zenith Coins, Weaver Labs, and Sports Hotels.
Further updates and behind-the-scenes coverage will be released live from Amsterdam throughout the week.
About Lottery.com
The Lottery.com Inc. (NASDAQ: LTRY, LTRYW) family of brands — including Sports.com, Tinbu, and WinTogether, is a unified ecosystem that integrates gaming, entertainment, and sports.