New Alliance Targets Department of War (DOW), FEMA and Global Commercial Fleet Sectors for SOLIS™, COR™ and Aetherlux™ ZeroFrost™ Technologies
WEST SENECA, NEW YORK / February 3, 2026 / Worksport Ltd. (NASDAQ:WKSP) (“Worksport” or the “Company”), a U.S.-based technology and manufacturing company focused on clean energy solutions and automotive accessories for consumer and reseller channels, today announced a strategic partnership with Potomac International Partners (“Potomac”), a premier bipartisan government relations and federal marketing firm. The partnership is designed to accelerate Worksport’s entry into high-value government procurement channels, critical infrastructure projects, and large-scale commercial fleet integrations.
As Worksport transitions into mass-market execution, Potomac will lead the Company’s government engagement strategy, leveraging a multidisciplinary team of experts with experience across six U.S. administrations. The partnership will focus on positioning Worksport’s proprietary “nano-grid” ecosystem – the SOLIS™ solar tonneau cover and COR™ portable energy system-as mission-critical solutions for federal agencies including the Department of War (DOW), the Federal Emergency Management Agency (FEMA), and the General Services Administration (GSA). Potomac will further look at defense, housing and industrial leads for the revolutionary Aetherlux Zerofrost integrated heat pump.
“Worksport has reached a stage where our technology is ready for the most demanding environments on earth,” said Steven Rossi, CEO of Worksport. “By partnering with Potomac, we are aligning our U.S.-designed energy solutions with the massive procurement needs of the ‘Fortune One’ – the U.S. Government. Our focus is on practical, resilient deployment for disaster response, contested logistics, and fleet decarbonization. This isn’t just about advisory; it’s about execution and capturing long-term institutional value.“
Strategic Team Alignment
Potomac’s advisory network for Worksport includes veteran leadership with direct experience in federal energy policy and industrial scaling:
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Mark Cowan is a veteran public policy and government affairs strategist with over 35 years of experience counseling corporations, government entities, and foreign sovereigns on complex domestic and international regulatory, trade, and political challenges; he has led major consulting firms and held senior roles across private and public sectors, including service in multiple U.S. presidential administrations, the CIA, and the U.S. Air Force.
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Phillip J. Bond is a widely recognized technology policy expert and government relations leader whose 25-plus year career has spanned top roles in the Executive Branch where he served four Secretaries of Defense and as U.S. Under Secretary of Commerce for Technology, on Capitol Hill as leadership staff, and in industry, including leading the nation’s largest technology trade association.
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Troy Warshel: Former Associate Deputy Assistant Secretary of the Air Force for Operational Energy; will align Worksport’s Aetherlux™ and solar technologies with federal grid-resilience and “contested logistics” mandates.
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Ambassador Ned L. Siegel: Former U.S. Ambassador and real estate developer with over $2 billion in institutional projects; will focus on building modernization and large-scale residential/industrial adoption of Aetherlux™ heat pumps.
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To learn more about Potomac, its team, and its board of advisors, click here.
Product Potential & Market Pathways
The partnership will pursue specific pathways for Worksport’s primary product lines:
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SOLIS™ and COR™ Ecosystem: Targeted for the FEMA Authorized Equipment List (AEL) and DOW fleet mandates, providing silent, renewable power for emergency response and remote operations.
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Aetherlux™ ZeroFrost™ Heat Pumps: Targeted for building modernization rebates and federal facility upgrades through the Department of Energy (DOE) and HUD, specifically for extreme-cold environments where traditional heat pumps lose efficiency.
Worksport is on track to provide substantial development updates on the Aetherlux heat pump and the SOLIS and COR systems during H1 2026.