India’s e-commerce wars to be reshaped by private label brands

MUMBAI (Reuters) – For Lalit Bisht, buying Roadster jeans and T-shirts off Myntra, Flipkart’s fashion operation, is a no brainer. It may take a week to deliver clothes to Bisht’s small hometown in India’s hilly northern Uttarakhand state, but the wait is worth it.

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Source:: Reuters – Business News