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Trading Ideas

The Value of a “Sparkling” Customer Experience

In the 1961 film Breakfast at Tiffany’s, the characters played by Audrey Hepburn and George Peppard have a ring from a Cracker Jack box engraved at Tiffany & Co. (NYSE: TIF), unable to afford anything else from the glittering high-end jewelry store.

My favorite part of the scene is how happy the man at the counter is to engrave the ring. Rather than sneering at the two cash-strapped visitors, he treats them the same way he would treat a millionaire.

This iconic scene played a big part in reinforcing what one could call the Tiffany legend.

To this day, people around the world …read more […]

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Business News

Tesla’s Musk agrees to new vetting rules for tweets in SEC deal

Tesla Inc Chief Executive Elon Musk has reached a deal with the U.S. Securities and Exchange Commission to settle a dispute over his use of Twitter, agreeing to submit his public statements about the company’s finances and other topics to vetting by its legal counsel, according to a court filing on Friday.

…read more […]