(Bloomberg) — Fidelity Investments is crashing the free-trading party, challenging rivals in a gambit to lure assets by ending commissions.The firm will offer not only zero commissions for online buying and selling of U.S. stocks, exchange-traded funds and options, but also provide higher yields for cash balances and better trade execution, according to an announcement Thursday.The move is the latest leg in the price-chopping frenzy engulfing retail brokerages. Fidelity is the fifth major industry player since last month to roll out some form of zero-commission online stock and ETF trading as companies duel to win investors gravitating toward the cheapest …read more
Source:: Yahoo Finance
