Samsung Electronics, the world’s top smartphone maker, gave a glimpse of new square-shaped foldable phones in a surprise TV commercial aired during the Academy Awards on Sunday. The ad, broadcast only in the United States, comes two days before its Galaxy Z Flip phones, which open and close vertically like a flip phone, are due to be unveiled at an event in San Francisco. “The new Galaxy Z Flip foldable phone will create a halo effect for Samsung’s brand and help it better compete with Apple’s pricey models,” said Tom Kang, an analyst at research firm Counterpoint, adding […]