Snap has focused on helping advertisers increase sales directly from its ads, which boosted revenue growth even as many brands have been cutting marketing budgets due to the pandemic. Snap has positioned itself as a safe ad platform focused on friendly interactions, as more than 1,000 companies have paused ads on larger rival Facebook Inc due to concerns about hate speech. “The growing focus on brand safety and privacy across the entire industry places us in a unique position of strength as we have invested in these areas from the beginning of our business,” Snap Chief Executive Evan …read more
Source:: Yahoo Finance
