Why Doing Good Is Good for Business

By Aaron Task Can you do well by doing good?
Conspicuous consumption was all the rage in the 1980s. Now “conscious capitalism” is having its moment. Whether or not you choose to embrace it as an investor, you can’t deny the trend.
In August, the Business Roundtable broke 40-plus years of tradition, updating its Statement on the Purpose of a Corporation.
The Business Roundtable declared that “shareholder primacy” is no longer the primary purpose of a corporation, as had been the case since 1978.
Instead, executives from America’s largest corporations committed to lead their companies for the benefit of all stakeholders – customers, employees, suppliers and …read more

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