Kraft Heinz takes $666 million charge, misses sales expectations

Kraft Heinz Co on Thursday missed quarterly sales estimates due to lower demand for products like bacon and cheese, and wrote down the value of some businesses – including coffee brand Maxwell House – by $666 million. Kraft Heinz’s sales have been muted for fourteen straight quarters as consumers turn to cheaper private label brands, online shopping and fashionable, non-processed and organic food. Thursday’s results mark the one-year anniversary of Kraft Heinz reporting a surprise loss and taking a $15.4 billion writedown of key brands – a move that rocked the consumer goods industry and led to the …read more

Source:: Yahoo Finance

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