A PR firestorm around Quicken Loans founder Dan Gilbert's $5.5 billion Detroit project shows that money isn't the biggest challenge he faces in revitalizing the city

Since moving his company, Quicken Loans, to downtown Detroit in 2010, Dan Gilbert has been investing billions of dollars into the city to revive it after decades of decline. Last year, a marketing mistake confirmed many Detroiters’ fears that Gilbert’s project was looking to eliminate the city’s overwhelming black majority, fears built on a history of racial strife in Detroit. Gilbert told us that he thought the “See Detroit As We Do” campaign was terrible and was against his goal of trying to transform the city for not only new business, but lifelong Detroiters. …read more

Source:: Yahoo Finance


Did you enjoy this article? Join our FREE Newsletter!
I agree to have my personal information transfered to MailChimp ( more information )
Join over 100,000 investors and business leaders worldwide. Get the latest actionable business and investing intelligence before the rest of the crowd.
We hate spam. Your email address will not be sold or shared with anyone else.