UPDATE 1-Publicis CEO under pressure following second sales target cut
Publicis’ chief executive Arthur Sadoun appeared under pressure on Thursday following a second cut in a row to the full-year sales target of the world’s third-biggest advertising group. Sadoun, who succeeded company veteran and current chairman Maurice Levy in 2017, has promised to offset the decline in ad spending by steering the business closer to consulting groups and offering clients technological tools on top of traditional creative marketing campaigns. This strategy is taking more time than expected to bear fruit, as Paris-based Publicis cut its full-year revenue target following poor third-quarter results hit by a fall in spending …read more […]
