Google ad rebound offsets Alphabet's first-ever sales drop

OAKLAND, Calif./BENGALURU (Reuters) – Google’s ad sales have recovered since plummeting in March during the coronavirus pandemic, parent Alphabet Inc said on Thursday, easing concerns about its first quarterly sales slide in its 16 years as a public company. Alphabet shares were barely changed at $1,552, above their pre-pandemic high, after it said revenue fell 2% in the second quarter, less than analysts’ estimate of a 4% decline. Alphabet, whose ad sales account for about 78% of its revenue, has struggled during past economic slowdowns, as marketing is often the first budget item to get slashed. …read more

Source:: Yahoo Finance

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